First ever HortiMaX Productive installed in Turkey!

Commercial horticulture in Turkey has seen tremendous growth in recent years. And with this growth has come a greater demand for technology. The 20-ha (49-acre) tomato producer Smyrna Sera has now become the first Turkish operation to be equipped with HortiMaX Productive, a cutting-edge registration system that lowers labour costs and improves work quality. Smyrna Seracilik was founded in 2007 by Akca Holding and was one of the first geothermal greenhouses in Turkey.
With the help of Turkish HortiMaX dealer Haluk Atamal, both the installation and customer training were carried out to the highest standard. The Productive input terminals were installed in part of the 11.4-ha (28-acre) greenhouse facility, which has an all-female workforce. The system can easily be expanded to the rest of the facility at a later stage.

Smyrna Seracilik’s head agronomist Saim Alkisci said that HortiMaX Productive has turned labour-tracking into a breeze. “Although we’d already been monitoring labour for years, it was extremely time-consuming to analyse and keep track of work processes. The system has only been installed two weeks ago, but it has already provided us with a wealth of valuable information!”

The recently launched model 7 terminals are able to display Turkish characters, allowing the workers to operate the input terminals in their native language. Both the workforce and the facility’s manager had no trouble learning how to use the system, so the training went smoothly and everyone was excited to get started. The customer also filmed the training, so he can watch back how to perform certain tasks, such as creating worker productivity reports, at any time.  


Grower details
Tosunlar Kasabasi Sarayköy / Denizli
Tel: +90 (258) 425 75 10

Dealer details
Haluk Atamal Tarım Otomasyon Sist. Ltd.
Yeşilbahçe mah. 1450 Sokak 7/3,
07160 Antalya
Tel: 0242-3128636 / GSM: 0532-2613347

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