HortiMaX appoints Rubén Soto as General Manager

As of January 1st  Rubén Soto has been appointed as General Manager of HortiMaX in Mexico. He has succeeded Bram Vanthoor to further expand the position of HortiMaX in the Mexican market.

HortiMaX has been active in the Mexican market for over five years. With the arrival of Rubén Soto, HortiMaX intends to further expand its existing position.

Prior to his arrival at HortiMaX, Rubén worked for Netafim for 17 years, primarily in commercial positions. Rubén has an extensive network in horticulture and many years of relevant expertise, which will be of great value to both existing and potential new customers.

In the coming months, Rubén will be meeting with all existing customers in Mexico and he will travel to the Netherlands for an intensive training program.


Upcoming events


16-18 January
Angers, France

IPM Essen
23-26 January
Essen, Germany

Fruit Logistica
7-9 February
Berlin, Germany

20-22 February
Gorinchem, The Netherlands

12-14 juni
Amsterdam RAI, The Netherlands