HortiMaX nominated for the Innovation Award 2016

We are proud to announce that HortiMaX has once again been nominated for the Innovation Award. Our entry this year is an all-new smart horticultural computer that is capable of controlling both the greenhouse climate and irrigation. Out of a total of 73 innovations, the HortiMaX-Go! has been nominated in the 'Automation Solutions' category.

Unique positioning
Joep van den Bosch, HortiMaX's CEO, said the following about the HortiMaX-Go!: "It is an all-new horticultural computer designed for international growers starting out in protected cultivation and looking for an entry-level automation system. It is the perfect alternative for the current Dutch high-tech solutions that are often too complex or too expensive. The HortiMaX-Go! is unique and sets itself apart from other horticultural computers in this market segment, as it provides integrated climate and irrigation control based on the latest technology for a price under 1000 euros.

Contributing to world themes
A large part of the Earth's surface is used for agriculture to feed our growing world population. In many countries, open field cultivation is very common. However, this cultivation method requires significant quantities of water and fertilizers per pound of food crop produced. Fresh water is becoming increasingly scarce and fertilizer use needs to be brought back to due to environmental concerns and depletion of phosphate resources. Compared to open field cultivation, growing crops in a greenhouse environment (protected cultivation) not only produces higher yields, but also requires less water and fertilizer", said Joep van den Bosch.

The solution that fits
To transition from open field to protected cultivation, growers need a solution that suits their particular situation. What are those growers looking for in a modern automation solution?

  • The system must be able to control both the greenhouse climate and irrigation.
  • The system must be simple and ‘plug and play’.
  • The system must be easy to operate and intuitive to use as a smartphone.
  • The system's affordability is also a key factor for success.

Let’s start smart
Joost Veenman is the product manager of the HortiMaX-Go! and does a great job at explaining this unique technology: "The HortiMaX-Go! is unique in how the computer is connected to the greenhouse equipment. A 'Smart Switch' has been developed for each control. A Smart Switch features intelligent functionality to perform its specific function for the connected equipment. Every Smart Switch communicates bilaterally with the central controller through a shared network cable (digital bus). This is unique from all other horticultural computers in the entry-level market, which are not capable of bilateral communication.

Unique features of the HortiMaX-Go!:

  • Integrated water and climate control
  • Modern user interface
  • Customized solution
  • Smart switches
  • Plug-and-play installation

Visit us at the GreenTech, stand 11.210
Would you like to learn more about our new HortiMaX-Go!? Then visit us at the GreenTech fair on 14-15-16 June, and our people can tell you about this exciting new innovation. You can find us in hall 11, stand 210.

Upcoming events


20-22 February
Gorinchem, The Netherlands

Shouguang Veg. Expo
20-22 March
Shouguang, China

9-11 May 2018, Booth #1342
Ernest N. Morial Convention Center, New Orleans, LA

Hortiflorexpo IPM
9-12 May
Beijing, China

12-14 June
Amsterdam RAI, The Netherlands

Cultivate '18
14-17 July
Columbus, OH, USA

Canadian Greenhouse Conference
3+4 October
Niagra Falls, Canada

Expo AgroAlimentaria
13-16 November
Irapuato Mexico