HortiMaX helps Mexican growers

HortiMaX does things a bit differently to other companies. Where our competitors open branches and post sales staff, we offer expert support and advice to our customers. The Mexican horticultural industry has been growing rapidly and is increasingly opting for more advanced solutions that provide higher yields. Using these solutions correctly is crucial to achieving such yields.  

Since early March, Bram Vanthoor has been HortiMaX’s representative in Mexico. Bram studied at Wageningen University in the Netherlands and completed his internship at the University of Chapingo in Mexico City. This gave him the skills and knowledge required to meet the specific needs of Mexican growers and assist in the development of horticultural projects, tailored to the local conditions in Mexico. After all, the future success of a glasshouse is mainly determined during the design process.

Since glasshouse automation is relatively new in Mexico, many customers have questions about the glasshouse control software. Bram helps these growers get the most out of their control computers and irrigation systems in order to improve production and lower costs - and ultimately increase profits. HortiMaX knows as no other that a proper understanding of the control software plays a key role in the financial results of a glasshouse nursery. Bram also assists growers with inspections and maintenance. In this way, HortiMaX is implementing its policy to use local firms (trained by highly-qualified HortiMaX staff) to provide primary support and operational services. HortiMaX has also opened a warehouse with spare parts in central Mexico, so it can offer quick assistance to customers in emergencies.

Saul Villalobos, the operational manager of ’Finka’ – a prominent company on the Agropark Querétaro in Mexico – said the following about HortiMaX’s presence in Mexico: ‘Service and support are key in Mexico. Growers want to know how to design a climate-controlled glasshouse that best suits their needs. HortiMaX listens to us, thinks along with us and suggests improvements.  They also support us in growing our crops, so the climate, irrigation and labour processes are optimally controlled. HortiMaX does all of this very competently.’ Bram will present his four-year doctoral thesis to Wageningen University on 17 June. In researching his thesis, Bram developed a calculation method that allows growers to design the best glasshouse for every climate. This method is also called the ‘The Adaptive Glasshouse’, because the glasshouse is adapted to the local climate and economic conditions. This knowledge is particularly useful in emerging countries which have varying climate zones. 

Bram will be holding a presentation entitled 'Designing Greenhouses for Different Climatic and Economic Conditions' at this year's annual AMHPAC Convention in Mexico.  Click here for more details in PDF format.

HortiMaX Growing Solutions
Santiago de Querétaro, México

Upcoming events


20-22 February
Gorinchem, The Netherlands

Shouguang Veg. Expo
20-22 March
Shouguang, China

9-11 May 2018, Booth #1342
Ernest N. Morial Convention Center, New Orleans, LA

Hortiflorexpo IPM
9-12 May
Beijing, China

12-14 June
Amsterdam RAI, The Netherlands

Cultivate '18
14-17 July
Columbus, OH, USA

Canadian Greenhouse Conference
3+4 October
Niagra Falls, Canada

Expo AgroAlimentaria
13-16 November
Irapuato Mexico