HortiMaX appoints Joep van den Bosch as Managing Director

As of 1 june 2012, Joep van den Bosch will commence his duties as the new Managing Director of the HortiMaX Group. Van den Bosch (47 years of age) can draw on many years of experience in the international horticultural sector and has previously held management positions at Priva and Ball. His clear vision and international contacts will contribute greatly to the further growth and internationalisation of HortiMaX.

International opportunities for growth
Joep van den Bosch had the following to say on his appointment at HortiMaX: ‘HortiMaX has always been one of the main players in international horticultural automation. The collaboration with Ridder has allowed HortiMaX to return its complete focus to horticulture, giving the company new drive. As one of the first companies to develop an automated irrigation system, HortiMaX has retained its technological advantage over the competition. Up to now, this has been one of the market’s ‘best kept secrets’. HortiMaX has high growth ambitions and aims to enhance its market position. My international experience will definitely help us achieve those goals.’

A clear vision for horticulture 
 ‘This is a match that we could only have dreamed of’, says Albert ‘t Hart, acting Managing Director of HortiMaX and CEO of the Ridder Group. ‘And it is a dream that we have been able to realise in a short space of time’, continues Albert het Hart. ‘All facets of the trade, from customer service,  product management, horticultural automation experience, international sales experience and practical experience abroad, to having an extensive network of business relationships are combined in one person: Joep van den Bosch. This means we have been able to bring in a wealth of experience by recruiting just one individual. I wholeheartedly agree with Joep that the time has come to seize the opportunities that are out there. Joep’s appointment will provide us with a tremendous boost from an international perspective. We have every confidence in his abilities.’ 

More information
Information on HortiMaX : www.hortimax.com
Information on Ridder : www.ridder.com
HortiMaX on Twitter : @HortiMaX

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